Small Business Marketing Ideas

Should You Expect Referrals Back?

Whenever you are in a referral relationship there exists a win-win situation for both parties. If for any reason you find yourself in a off balance exchange of referrals you should immediately discuss a new form of relationship that balances the score with your referrer. If you are providing most of the referrals then maybe asking for compensation could be a fairer relationship. Do not walk away from referral partners you have because of an imbalance. Renegotiate your agreement for either referrals, compensation, or barter of goods and services. Choose your relationships well and practice the good-for-all attitude in all your business practices.


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