Should You Expect Referrals Back?

Whenever you are in a referral relationship there exists a win-win situation for both parties. If for any reason you find yourself in a off balance exchange of referrals you should immediately discuss a new form of relationship that balances the score with your referrer. If you are providing most of the referrals then maybe asking for compensation could be a fairer relationship. Do not walk away from referral partners you have because of an imbalance. Renegotiate your agreement for either referrals, compensation, or barter of goods and services. Choose your relationships well and practice the good-for-all attitude in all your business practices.


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When Is A Referral Ready To Be Presented

When a business associate passes a referral when do we start to ask for the appointment? We don't really know anything about the business prospect yet. Do your research about the company and it's customers before picking up the phone. I like to develop our relationship first and establish some common rapport topics. I then place an action step in front of the prospect I will take to become more connected to them as a new lead. Usually information that is useful, like a meeting event or web site gives me a reason to call them back and be connected the second time. This call I request a time/date to meet for a presentation in person. I refer to this networking process as the "2-step" networking solution.

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Working both sides of referrals are equally important

I found to keep my business growing I must provide strength and support to both the referrals I receive and the referrals I have been given. Referrals work both ways in a relationship. I take care to help grow my business partners by providing them with my social networking contacts and marketing websites.

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After the referral is important too?

We need to put just as much effort into our new referral partner after they give us a referral. When someone decides to give us a referral they sometimes have an experience of buyers remorse. Not sure they did the right thing and get a little nervous. If you put a good effort into following up with your lead referral source afterwards you can receive substantial rewards. Not only do our partners feel better when they receive our call, but we inform them of the status of the referral feelings when they received our call and after talking with us. I also believe that this call presents us as a professional and helps cement the relationship even more.


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Having a power marketing team system is the easiest and quickest way to increase your revenue.

Free Small Business Marketing Strategies

Success is the result of the systematic application of actions that produce results that are aligned with your commitment. Leveraged networking is a high probability action that you can incorporate into play for low costs and high returns. You must provide high value and a belief in growing long-term client relationships.

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Business Maketing And Customer Profits

You can have the greatest service and product made today, but if nobody can find out about you the business is doomed for failure.

Leverage your word-of-mouth marketing to solve customer problems and you beat out your competitors every time. Archimedes, the early Greek mathematician once said "Give me a lever long enough, strong enough, and a place to stand and I could lift the world."